A font can make or break a good design and while there is no set formula with choosing the right font for your specific project, there are a few tips I use to choose foolproof fonts to make my designs eye catching.
- Do not choose the latest cool font for all your design work.
- Remember your client. How will they respond to your choices?
- Decorative fonts are best used in moderation.
- A thick, heavy font gives a bold statement, where as a thin light weight font has a softer message to give.
- Keep it exactly the same or make it very different. Mixing similar fonts in your design will look like an awkward mistake.
- A font must always be readable.
Sometimes the latest cool font can really fit in a design to make it eye-catching, but do not get too carried away when a good time-trusted font would be a better fit. Readability does not only involve your font choice but also in the way the type is aligned — Which I wrote about in Type: is it Justified?
Do you have any useful tips to add that help make your decisions?