A focal point is the part of the design that is most dominate. Every design should have a dominate element, it serves as the way the viewer is introduced into the design. From your dominate focal point you can then direct the viewer around the page, creating a design flow.

You can place your focal point in an eye-catching place by using the rule of thirds. Rule of thirds is where you break down your layout into three equal sections; horizontally, vertically, or both.

By placing your dominate element at the top, bottom, left, right, or any of the four cross sections, your focal point will stand out.

Consider these few points to create a compelling focal point:

• Size: The larger the element, the more dominate it becomes.
• White space.
• Leading elements: Arranging elements to lead the eye and create strength to your design.
• Imagery: The eye is attracted to images over words.

Remember: Regardless of who your target audience is, people generally have a limited attention span. Focal points are important. They control how people view your design and a focal point achieves this. Whereas a cluttered design without a strong focal point will diminish the interest of the design.

What do you think is important to consider for a focal point?